25.06.2007

Wicksteed

Wicksteed Leisure, the UK’s market leading supplier of playground and sports equipment has awarded the contract for the redesign and redevelopment of it’s flagship website to Affinity New Media, the web design & development agency with offices in Norwich, Nottingham and London, after a short-listed two way final pitch.

Following an extensive review of its brand in recent months, Wicksteed Leisure will launch a new brand identity as Wicksteed Playscapes, with the redeveloped website reflecting the new image and taking forward the brand for all future online activities.

“We are delighted to have won this prestigious contract”, commented Max Edwards, Affinity’s Managing Director. “As market leaders, Wicksteed have set themselves extremely high benchmarks in terms of the new site’s functionality and delivery of content; it is set to become one of the most innovative and exciting sites in the sector.” The new Wicksteed Playscapes site will be content managed by Affinity’s bespoke CMS Affinity Control Centre™ software.

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