For almost a quarter of a century Grand UK (Part of The UK Holiday Group) have been looking after the needs of mature people on holiday, and more than 65,000 holidaymakers travel with them each year by coach air and sea to destinations throughout Britain, Europe and beyond.
Following the investment in a new reservations system The UK Holiday Group wanted to integrate the technology with a customer facing web site. The site needed to give real time details of the holidays available together with allowing the viewer to book securely on line.
Affinity were able to offer a solution that integrated with the new reservations system whilst taking advantage of an existing content managed solution (WebRes) that was provided with it.
Affinity-i-marketing undertook optimisation of the site during the build process to maximise potential traffic.
Since completion of the project Affinity have been appointed to design a further site for The UK Holiday Group's direct sell operation - Sunrise Holidays.
