The Campaign for Healthy Little Feet

The Campaign for Healthy Little Feet

This week saw the launch of 'The Campaign for Healthy Little Feet'

Working with Affinity client Startrite Shoes the campaign has been set up to educate parents on the importance of expertly measured, properly fitted first walking shoes. 

Over the next 12 months Affinity will be actively promoting the campaign utilising ECRM, Search, Paid Placement Advertising, On and offline PR, Viral and Social marketing. 

Launch Press Release  

Free help and advice for parents as campaign for Healthy Little Feet launches

Following research* showing that one out of every two babies born in the UK will develop foot problems in adult life caused by wearing ill-fitting shoes as children, a brand new campaigning website is being launched to provide parents with expert advice on foot health and the importance of fitted shoes from an early age.

Sponsored by Start-rite Shoes, the Healthy Little Feet campaign will answer the common questions that parents have about their children’s feet, giving invaluable tips and advice on the right time for their child’s first pair of fitted shoes.

Working with leading podiatrist Emma Supple, www.healthylittlefeet.com will also feature in-depth articles on common foot problems in children, and a unique interactive online checklist so parents can tell easily if it is the right time to take their child to be fitted for their first pair of shoes.

The campaign is encouraging parents to register to show their support and receive the latest information on children’s foot health.

Susan O’Hare, Product Director for Start-rite Shoes said; “We are delighted to be sponsoring the campaign for Healthy Little Feet. We know that parents have lots of questions about children’s foot health, and often find it hard to know when their children are ready for their first pair of walking shoes. The top tips on the site will help equip them to make informed decisions and keep their children’s feet healthy for life.”The campaign launches on March 15 2010.

Join us at www.healthylittlefeet.com