Startrite Campaign Hailed a success

The Affinity devised and designed campaign for Start-rite Shoes - Healthy Little Feet - has been hailed a success.

The campaign to highlight the importance of properly measured and fitted shoes created for Start-rite by Affinity, has registered more than 13,500 parents and 17,500 children in its first six months, with 40,000 children expected to be registered within the first year of the campaign.