Searles Holiday and Leisure Resorts is one of the UK’s leading independently owned Leisure Resorts. Based on the East Coast, Searles have been established for over 50 years and have won numerous awards including the prestigious David Bellamy Conservation Gold Award.
Affinity New Media, web design and database development specialists in Norwich won the contract to review and update Searles online web presence which included a complete site redevelopment and organic site optimisation and promotion programme.
The main site is the gateway for visitors to explore all of the facilities available at Searles, as well as providing very detailed information on all of the different types and classifications of accommodation available. The site itself is content managed via the Affinity Media Assistant, with client teams responsible for keeping key areas of the site updated such as Special Offers, Last Minute Break Deals and Special Events and Themed Break details.
Navigation around the main site is designed to be intuitive to provide a user-friendly experience given the complexity of the information that it contains.
The site is continually optimised for quality search engine rankings with the client management teams receiving detailed monthly reports on key term ranking. Optimisation is also seasonally tailored to ensure that special Resort Promotions are sold to their maximum capacity.
