Product Overview
What is the Affinity Control Centre™?
Think of any website – from a corporate information site to a fully functioning e-commerce site. Chances are that you will easily identify areas of those sites that require periodic updating. It could be a news section or information on key members of staff; it could be updating delivery charges or changing the price of a product. Normally changes like these would need to be undertaken by experienced website designers or developers. The Affinity Control Centre™ is a suite of software tools that, via a user-friendly interface, allow anyone to be able to complete these tasks.
The Affinity Control Centre™ can also act as a powerful electronic customer relationship management (eCRM) system that can be administrated and maintained in-house by organisations.
Why use the Affinity Control Centre™?
If you operate your own website or are thinking of launching one, after the initial design and build you will need to keep the site up to date. Whilst you could use a company like Affinity New Media to undertake maintenance and site updates for you, the Affinity Control Centre™ is designed to allow you to undertake many of these tasks in-house without re-training existing staff or employing specialist personnel.
What are the benefits of using the Affinity Control Centre™?
In two simple words - cost and control. For organisations who utilise the Affinity Control Centre™, there are no hidden costs to keeping their websites updated as they require. With no need to employ specialist staff or contract web design companies for periodic site maintenance, clients keep expenditure under control. For e-commerce operations this is a vital contribution to ensuring maximum long-term ROI.
Pricing and licencing
The Affinity Control Centre™ is licenced to clients on an annual basis. The charge for a basic licence has been kept deliberately low to allow an accessible entry point for smaller organisations. As the software is modular, users who utilise additional modules are charged accordingly, ensuring that clients are only licencing software that is vital to them.
