News ArchivePage 1, number 1!
If there is one question we get asked more than any other it's 'How do I get my site on Page 1 of Google?
There are many factors influencing natural page ranking within Search Engines but the build quality of the site ranks as one of the most important. It's not unusual for clients to strive to reach number 1 on certain key terms, a goal which is often not achieved due to vast resource sites such as Wikipedia.
So it was with great joy that we received news that our client www.unwins.co.uk
have achieved the coveted number 1 position for the generic term 'seeds'.
With so many factors influencing search engine rankings it's impossible to attribute this achievement to just one. However, at Affinity we'd like to suggest that the build quality and tools within our own CMS (The Affinity Control Centre) have played a major role in this achievement.
As Adam Edgeley, Ecommerce manager at Unwins explains:
The Affinity Control Centre has made managing our website’s much easier, meaning we can invest much more time into our SEO and PPC campaigns & the day to day running of the business. The control centre has given us endless flexibility, so when our MD comes up with new ideas, we know whatever he dreams up, Affinity will be able to provide a solution. All of this is complimented by the passion and enthusiasm of the Affinity team, who we know care about our website as much as we do.
Their system allows us to have separate title, description and keyword tags for every page, which when combined with the quality of the website build, has put us in a much greater position to overtake our competitors in the major search engines. Since we migrated to the Affinity Control centre we almost instantly noticed an increase in traffic from organic search engines. Just one month after go live, when we compare our year on year organic traffic for the month of April, we have seen a 160% increase in organic traffic and we expect to see this to continue to increase while we drive our SEO using the Affinity Control Centre.
Affinity have also recently launched www.marshalls-seeds.co.uk for the same client. We're looking forward to watching this site achieve the same!
