Online Businesses Invest

Online Businesses Invest

A month into 2009 already and here at Affinity we have seen evidence that companies whose online operation is business-critical are investing heavily to make sure that they stay ahead of the game in terms of their web presence.

A number of key clients with transactional e-commerce sites have already committed to major technical updates to improve the user experience and add functionality as well as commissioning site redesigns, site re-skins, niche micro-sites and technical build reviews in light of best practise for search engine optimisation including reverse build coding.

Thomas Lubbock, Affinity's New Business Development Director commented; "Many of our key clients are still looking to their online operations for growth during the recession. Research and trend analysis suggest that there will be a significant shift from traditional offline retailing to online retailing as consumers and businesses look to make cost savings associated with their purchasing behaviour.

At Affinity we are in a position to offer companies an objective opinion on opportunities for growth for their online operations in a given sector. We have the advantage of being able to draw on specific site analysis from our in-house online marketing division, Affinity i-Marketing, as well as providing technical and user experience analysis as part of the review - it's a free of charge service without obligation and one that a number of Marketing and Operational Directors have found invaluable."

If you would like to find out more about this free service, contact Thomas Lubbock on 01603 663093 or via email thomas@affinitynewmedia.com.