As a European regional airport operator, Omniport not only demand an effective online presence but also have been able to benefit from Affinity’s roots in through- the-line marketing. As part of a group of companies based on a solid foundation of advertising, design and marketing, clients find our cross media knowledge invaluable. More and more we are finding that a new web project or strategy is often the catalyst for re-evaluation of a corporate ID, advertising campaign or other off-line communications. Affinity’s work for the Omniport Group clearly demonstrates this. From an initial brief to look at a consumer facing travel agency website (Travel Norwich Airport), Affinity’s work for Omniport now spans corporate and consumer facing sites, corporate ID and advertising and promotion.
Travel Norwich Airport - www.norwich-holidays.co.uk
Affinity’s first website for the Omniport Group. This consumer facing site allows the visitor to interrogate a real time holiday availability system. The user is then able to view further details on available holidays and to place a booking.
The emphasis is on holidays, short breaks and business travel from Norwich International with additional information contained within the site about all destinations to aid search engine rankings. Affinity’s online marketing division,
Affinity i-Marketing are responsible for the promotion of the site through optimisation and ’pay per click’ activity.
Omniport - www.omniport.co.uk
This corporate site was developed by Affinity to profile the strategy, people and activity of the Omniport Group. Easily updateable information about all Omniport’s interests and acquisitions are contained. The site includes a news and media centre which are updated by the client through Affinity’s own content managed platform, The Affinity Media Assistant.
Norwich International - www.norwichinternational.com
A complex site designed to not only give important travel and airport facilities information but also provide tactical offers to drive sales. All special offers and late availability deals are updated by the client utilising a simple web interface. This combined with real time arrivals and departures information makes this an
increasingly popular site for the holiday and business traveller.
Maastricht Aachen Airport & Maastricht Handling Services - www.maa.nl & www.mhs.nl
Following Omniport’s acquisition of Maastricht Aachen Airport together with Mastricht Handling Services, Affinity were commissioned to produce new web presences in line with their existing work for the Omniport Group. The sites are
fully content managed empowering the client to easily update any of the 4 language versions. Integration with MAA’s servers allows real time information regarding arrival & departures and consignment tracking to be facilitated.
Supporting Off-line media
Following the launch of the new Norwich International and Travel Norwich Airport sites it was important to not only promote on-line but also to promote through traditional marketing methods. Affinity sister company ETT Marcoms managed and designed a number of campaigns including outdoor advertising and PR.
Corporate ID
Prior to the design of Omniport’s new corporate web presence it was agreed that the existing corporate identity should be overhauled. Affinity’s sister company ETT Marcoms oversaw this redesign and managed the production of all new marketing collateral.
