About the NMA Top 100

The New Media Age Top 100 Interactive Agencies guide lists the top 100 marketing, design & build and technical agencies in the UK.

New Media Age require agencies applying for inclusion in the Top 100 to provide their turnover for the most recent full year for which they have been audited. This is then checked through research at Companies House and discussion with each agency so that, to the best of their knowledge, it represents their turnover from interactive operations in the UK for the year indicated. Managed services and hosting are excluded from the final figure, as in NMA's view these aren't core to agency business and make like-for-like comparisons harder.

Agencies choose for themselves which of the four categories they feel best describes the majority of their work, these being; Design & Build, Marketing, Technical and Media.

What the NMA Top 100 said about Affinity

Having won the account to build a new web presence for award-winning Boots product Naked Bodycare, Affinity has undergone a period of growth and recruitment over the past year. Luring quality designers and developers into what it sees as a burgeoning Midlands market, the agency is winning large clients like Wicksteed Playscapes and Ridgeons on the strength of its customisable content management systems. According to new business development director Thomas Lubbock, its Affinity Control CentreTM CMS can adapt to the visions of the client. Among the agency's ambitions is further development towards ecommerce specialisation in tandem with sister search agency Affinity i-Marketing.