News ArchiveNMA award Affinity New Media 'Site of the Week'
Wicksteed Playscapes are Britain's leading supplier of playground and sports equipment. Affinity New Media were awarded the contract to build an exicitng new web presence for them.
When launched the site was immediately awarded 'Site of the week' by the web industry's bible, New Media Age. (Source www.nma.co.uk
- 09/08/2007) Site of the Week awarded - Content 16/25, Usability 19/25, Branding 15/25, Monetisation 15/25 - Total 68/100 "When I was a kid, playgrounds were nowhere near as nice as this.
This pleasant site showcases the latest in playground furniture, such as modular climbing frames, colourful picnic tables with wheelchair access and talking flowers. It has equipment aimed at everyone from toddlers to young adults, and features abundant images of children having fun on the products.
You can download product pictures and how-to guides on areas like designing a play section, providing a safe playground and funding your project - the last lists ways to generate funding for community projects. You can also read the latest news from Wicksteed.
Call to action is always visible, with a phone number and email and call-me-back links fixed in the top right corner. Overall, a fresh site built with the user firmly in mind." Suzanne Bearne - nma
