New ASA rules for website content

New ASA rules for website content

From 1 March, marketing communications on companies’ own websites and in other third party space under their control, such as Facebook and Twitter, will have to adhere to the non-broadcast advertising rules as set out in the CAP Code.

This will mean marketing messages on company websites need to be  legal, decent, honest and truthful in line with the ASA's Committee of Advertising Practice Code. To make sure your websites comply Affinity can offer help and advice to bring you up-to-speed with how the extended remit will impact on your sites and how you can avoid being in breach of the rules.