Italian DM Firm Appoint Affinity

Italy's largest direct marketing company (DMC) have appointed Norwich based web design and database consultants Affinity New Media to trial their first online venture in the UK.

Affinity will be providing DMC with an ecommerce site which will be promoted by Affinity's own promotional division AIM. The aim of the trial is to test the cost of customer acquisition online compared to press, TV and radio.

The trial will commence in May and run for three months.