ECRM

Electronic Customer Relationship Management (ECRM) is the ability to keep hold of your customers. Affinity New Media takes the principles of ECRM and integrates them into clients’ web sites so that they can interact with their customers using the very latest tools and processes. Once a customer has come to your site we can work with you to provide the systems that will allow you to interact with them to maximise the chance of ongoing loyalty and repeat business.

Affinity works with our clients to identify the relationships they have with their customers and which avenues would be best built to facilitate and continue this relationship. Starting with basic data capture from which reports can be run from the Affinity Control Centre™  to sophisticated customer profiling and targeting we can offer the right solution to match the scale of our clients’ operations.

Unlike off the shelf solutions, Affinity New Media will build a completely bespoke system tailored directly to our clients’ needs and customer base. This gives our clients the best opportunity to grow their business and use the technology to its potential.

 

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