eCRM & Contact Management
“Increasing revenue and improving customer satisfaction are the top two goals driving eBusiness investments, and sell-side e-commerce applications offer a higher ROI than any other software investments,” insisted AMR research in a recent report: Making CRM Spell ROI, ROR and Beyond.
Whatever the jargon used, the Affinity Control Centre™ delivers world-class eCRM architecture and customer contact management solutions for clients. Affinity has established a strong track record of developing hosted eCRM platforms for clients with a wide range of demands, based on a robust and secure base system that can be adapted and customised for each individual application.
The Affinity Control Centre™ exploits the benefits of multi-channel communications and enables extensive CRM functions: email contact campaigns that use verified data related to prospects and customers, newsletters, surface direct mail campaigns, detailed customer profiling and contact reporting.
The Affinity Control Centre™ is Microsoft Outlook compatible and as a hosted eCRM platform is accessible from anywhere in the world via PC, laptop, PDA or compatible mobile handsets.
