E-shot Campaigns
One of the most effective ways of reaching customers is through email. We have worked with many of our clients to produce creative, eye catching e-shot campaigns that have directed huge amounts of traffic to their sites and products.
Using our specialist knowledge and top of the range broadcast services we are able to bypass major ISP spam filters such as AOL and Hotmail. Whilst many e-shot campaigns end up in spam boxes and are dutifully deleted our campaigns arrive in customers’ inboxes and even the subject line is specifically written for maximum effect.
Affinity does not create spam but directed marketing using clients’ own customer lists. E-shot campaigns can be sent to inform existing customers about latest offers, trade shows they are exhibiting at or simply to remind them about the services they can provide.
Using the latest e-shot software we can produce accurate tracking information. We can not only see how many people have opened the email but the level of tracking goes down to the time the email is opened and what parts of the site that person visited from that email. Using this detail our clients can see who the e-shots are reaching and we work closely with this data to improve their efficacy in future campaigns.
