Clayton's is a family run business that believes in providing exceptional quality, value and service to all of our customers and have grown over the last 44 years or so to become one of the largest Carpet, Sofa & Bed retailers in the Midlands.
The challenge was not only to reflect this heirtage online but also to provide a fully transactional Ecommerce site catering for a diverse range of products.
The complexity of the product profile required a bespoke version of The Affinity Control Centre to successfully manage content and product. This included the ability to manage and sell the range of G plan Upholstery. The Claytons site is one of the first in the UK to achieve this.
The client benefits from the ability to change the colourways and emphasis of the site at specific times of the year to coordinate with seasonal collections and promotions.
