The Brief
The Client
William Unwin sold his first sweet pea seeds in 1903, which led onto hybridising sweet peas, and offering large flowered forms in a wide range of colours. In 1914 he was joined in the business by his son Charles, who went on to become one of the leading sweet pea breeders of the 20th Century. They were soon joined by another son, Frank, who specialized in breeding gladioli.
In the late 1950s, they decided to supply seeds in full-colour packets to gardening shops and garden centres, until then, Unwins had sold its seeds only through mail order.
A steady growth of the Company then followed and today it has the largest share of the UK amateur seed market. The Company's breeding work continues, especially in sweet peas, and it has the largest annual trial of sweet peas anywhere in the world.
The Brief
