Initially working with QD Group as its above the line marketing and advertising agency, ETT's role has expanded to match shifts in the retail environment and now includes the provision of a comprehensive service portfolio ranging from Public Relations and web strategy to customer and store research, publishing and sales promotion.
The retail sector is a microcosm of economic trends. Decreasing margins, deflationary prices, the constantly changing balance between imports and exports and ever-increasing competition create a market in which finely tuned, adaptable and diverse marketing strategies make all the difference between mere survival and reiterative success.
ETT has understood this from the start of its relationship with the QD Group. In many ways, the expansion of its own portfolio of services mirrors the evolving marketing requirements of the retailer. And with four specialist divisions it has amassed a uniquely integrated experience that simply wouldn't be available from agencies with individual specialisations.
