When QD began to look at media research, both online and offline, we went into title analysis and reaches, as well as anecdotal research from particular areas.
In the past, the QD Group had been revamping its brand and we've been involved in on-the-street and in-store research - questionnaire-based, in the field interviews - that influenced the look and design of store-fronts. The fact is that during the course of a year, the QD Group uses a rich combination of our services. We play a supporting role in a lot of areas.
In addition, up-to-date media intelligence - the lifeblood of any new store launch in the QD Group's ongoing expansion - is vital. ETT's media department continues to research current opportunities through statistical data, area demographic profiling and publisher-supplied information. It also goes out to research 'on the ground' attitudes in new areas so that data is reinforced with strong anecdotal evidence.
