The Client
Buying marketing, design and technical services from a fragmented group of suppliers can lead to a disjointed marketing strategy. As Affinity and the rest of the ETT Group's relationship with retail giant the QD Group shows, a highly integrated portfolio of services from a single source pays handsome dividends.
Founded in 1987, it has grown from a single store operation to a £100 million business with more than 20 outlets and four of the most distinctive brands in the East of England: QD Stores, the high profile high street outlet; Cherry Lane Garden Centres, familiar out of town locations; Lathams, the stand alone brand instantly recognisable to anyone who knows the Norfolk Broads; and Buyright, another stand alone brand representing the hottest destination trends in out of town shopping.
