The breakdown of ETT's support services for the QD Group is fascinating. The QD Group advertises in the local press (paid for and free), on local radio, on TV and through bus and poster advertising, throughout East Anglia, the Home Counties and North London. Edwards explains that the input of ETT Marcoms is wide-ranging.
Edwards explains that the input of ETT Marcoms is wide-ranging. Creativity is a key element of a successful advert or commercial. Innovative concepts will always generate the maximum impact, recall and awareness. But they must never obstruct the effective results - a higher volume of sales - that the QD Group expects from its advertising.
ETT has successfully contained the traditionally high production costs associated with quality advertising in the retail sector. Professional digital photography, the use of in-house models, photographers and stylists, all help to keep production costs down so that spend can be focused on the media side.
