The ETT/QD Group marketing relationship has also flourished in the diverse area of special promotions, which both companies see as a vibrant way to go beyond the use of traditional marketing media: a gift voucher scheme, for example; and a promotion run with Q8 Petrol stations that gave QD customers money-off-per-litre of fuel vouchers, depending on their basket spend. Both Q8 and QD promoted the scheme heavily and the results reflected the expected increased basket spend during the 12-month promotion...
"We've seen how its grown over the years," says Max Edwards. “The knowledge we have gathered as a group, allows us to deliver a streamlined, tightly-knit service and of course, at the heart of all of the work we undertake for them is the same mantra that QD itself promotes consistently;
