The Brief
The Client
ABOUT NAKED BODYCARE
NAKED was born when founder Louise Potts, a mum of two, looked for natural toiletries which would also be suitable to use on her children who had very sensitive skin. Like many other mothers, Louise scanned the list of ingredients on food and baby care products and was not happy about what she read considering the messages she was hearing about “nasties” and “baddies” in branded food and drink.
Louise’s concept was clear at the start - a brand that is safe, natural and free of harmful chemicals that can be used by women, men, babies and children. Products that are priced for everyday use yet still use the best natural ingredients widely recognized as being the most effective in their field (for example cocoa butter for moisturizing, sunflower for sun damage protection and purest rose oil for anti-ageing ). She also wanted a brand which didn’t take itself too seriously despite it’s strict criteria.
FREE YOUR BODY FROM...
PARABENS, PETRO CHEMICALS, SODIUM LAURETH
LAURYL SULFATE, PHTHLATES
The product range now consists of over 30 products including shower and bath products, hand, body and face creams and hair products. The products can be found online and are sold exclusively through Boots store. The Naked Body Care range has recently been in the spotlight, with natural toileteries being the subject of Sarah Beeny’s Channel 4 program; How Toxic Are You?
The Brief
