Creativity & Design
A changing design, to match the branding & packaging

CREATIVITY
• Multi skin DESIGN based on key product selection
•Primary content manageable areas given
prominence on the homepage
The website was designed to revolve around key products which have different colours within their branding. We created 10 different skins for NAKED, which show off over 14 products from their range. The changing skin colours change the total look of the website, from the text and background colours to the content within the headers. The colours will change at random everytime you visit the website (providing your visits to the website are more than 20mins apart).
Along with the changing colouring based on key products,the most important content managed areas were given high priority on the homepage. This emphasised the ever changing content that would encourage repeat visitors. Content manageable areas on the homepage include latest news or ‘news flash’, the naked blog ‘naked truth’, a special advertising area and also an area which holds three products on the homepage, a product promotion area which is ever changeable to suit their needs.







