The Client

Cambridge Water is owned by Cheung Kong Group, which had a combined market capitalisation of HK$514 billion at November 2008. The Cheung Kong Group operates in 57 countries and employs about 260,000 staff worldwide.

On a typical day Cambridge Water itself treats 73 million litres of water at 23 treatment works to make it clean and pleasant to drink. It is then supplied through 2300 km of water mains to 300,000 people.

The Brief

It was felt that the existing Cambridge Water website was confusing to use, lacked a cohesive design and did not clearly communicate how a customer could interact with company. The site was difficult to manage and therefore contained a host of out of date information.

Affinity were invited to pitch for the design, development and supply of a new content managed solution for client.

Our Approach

The new site was designed to improve communications with this customer base and allow increased interaction including the ability to submit meter readings and moving home requests via the

Content management is provided by the Affinity Control CentreTM which was customised to meet all of the requirements of the client. The site had to also conform to strict accessibility guidelines as specified by Government best practise for utility companies.

Creativity & Design

Clear signposts provided for the most utilised areas of functionality – meter readings, moving home, direct debits, scheduled work etc. Relevant and regional photography sourced to ensure the audience relate to the site

Accessibility

• Comodo secured

• Variable text sizes

• Simple to use navigation