Access Telemarketing & data Services, Affinity’s sister company, already worked for the national charity Asthma UK undertaking major fundraising projects and recommended Affinity to pitch for a direct response microsite project for fundraising via sponsored parachute jobs which Affinity subsequently won.
The project was to design and develop a site that would handle all online response to above the line fundraising activity. The site features a dynamic map that is updatable and which gives detail of opportunities for parachute jumps across the UK.
A downloadable Quicktime video is embedded into the site which allows the user to experience the thrill of the jump from a birds eye view. The site links directly to the main Astma UK site which provides further information on the charitable organization, with the microsite designed to mirror the corporate colours and layout accordingly for a seamless linking process.
