The Ashley Care Group provide a range of services for older people within the organisation including:
- Low,medium and high dependency residential care.
- Registered nursing care.
- Dementia care.
- Respite care.
Affinity New Media, web design and database development specialists in Norwich were asked to create a new, instantly recognisable corporate identity and strapline to strengthen the Group’s identity in the East Anglian and national marketplace.
Our second brief was to build an informative website which would guide families and enquirers through the complexities of placing a family member into a first-class,private care home.
We were commissioned to undertake all photography, design, copywriting and search engine optimisation.
In addition, the website had to offer the client a far more cost-effective way of recruiting key personnel including RGN Nurses, Care Managers, Senior Care Workers, NVQ qualified and ancillary staff. With regional paid-for papers’ recruitment rates rising Affinity’s sister company Affinity-i-kmarketing were able to demonstrate to The Ashley Care Group how to reduce advertising budgets by utilising on line media.
