Affinity wins Sharps Bedrooms digital account

Sharps Bedrooms have appointed Affinity New Media to handle its creative digital account.

 

Affinity won the business after a competitive pitch that began in February. The pitch process was handled by Tim Moore, Sharps Marketing Director.

 

DLKW Lowe previously handled the account.

 

The account win strengthens Affinity’s retail sector client base. Affinity will manage the websites for Sharps Bedrooms. 

Affinity New Media’s sister company, Affinity i-Marketing also pitched for, and won the Digital Marketing Account and will be responsible for site metrics and analysis, strategic performance reporting and search engine optimization on all sites.

 

Collier commented: “We are delighted to appoint Affinity and Affinity i-Marketing to handle our digital campaigns going forward through 2011 and 2012. A strong pitch with a very clear creative and strategic vision is expected to deliver strong results from digital activity in the second two quarters of 2011.