21st Direct

Affinity New Media, web design and database development specialists in Norwich were asked to redesign 21st Direct’s existing web site to bring it into line with new legislation from the Financial Services Authority which governs the sector. The main site is backed by 2 on-line loan calculators, one that calculates straightforward loan amounts with a variable APR rate whilst the more complex Consolidation Calculator factors in existing borrowings to produce a loan rate.

The site is extensively promoted during key cyclical periods via Pay-Per-Click campaigns and is also supported by managed affiliate schemes and banner advertising on strategic portal sites.